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Dubai Fashion Tv
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About Us Blog

Dubai Fashion Tv

Fashion - Glamour - Lifestyle

About Dubai Fashion Tv

Isn't it awesome?

As a part of I.F.N., Dubai Fasion Tv represents one of the only international 24/7 TV networks exclusively dedicated to glamour, fashion and lifestyle and sets the highest standard for excellence. With over 240 hours of new programming each month, Dubai Fasion Tv provides the most comprehensive and fastest review of fashion ever. The audience community of Dubai Fasion Tv is considered the most luxurious and fashion-oriented target group among all media consumers.

As a fashion-dedicated initiative, Dubai Fashion Tv delivers a wide and rich overview on the rapidly changing world of fashion through a profound and technical vision and expertise. Dubai Fashion Tv has a good grasp of a brand’s unique value with a thorough consideration of the cultural environment. It carries the understanding that every brand can have a different appeal and its own different target, representing a different symbol or status in relation to the culture of where the brand is hosted – an obvious factor, which is not always considered.

What We Do

We Create - We Promote


We love to tell stories through fashion movies

Live Streaming

Events Live Streaming – Fashion Exhibitions – Catwalk Shows

Brand Innovation

We are now able to offer customers expert advice to identify and understand the trends and a portfolio of ideas for new products, brand extension, innovative packaging, or simply to rethink your product in a constantly changing market. We have unique tools, unique in Europe, as a global database that includes all the new consumer products out in the world (more than 20 thousand added every month), complete claim, packaging and the ingredients. Through specific research, we provide our customers with targeted projects, field studies and reports on competition.


Our customers can always rely on the most authoritative opinions. This is because we maintain exclusive relationships with many years of consulting with the best Italian and foreign experts in each field: sociologists, experts of neuro marketing, writers, filmmakers, fashion-designer, DJ and internationally renowned chefs who work with us to solve the problems. We organize seminars and workshops exclusive internal company dedicated to topics of interest, from the analysis of trends, Surveys carried out in real time. The “Brand Day” for example, is a working session of the enlarged team within the company between the client and the agency’s core team, which brings together specialists in different areas. The goal is to identify a strategic opportunity for the brand through the definition of a SWOT analysis, and plan appropriate paths involving all the media available to be able to develop and amplify the results (Paid, Earned, Owned & Shared).


Fashion Shows

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week, which are both semiannual events. Also the Milan, London and Berlin Fashion Week are of global importance.

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about his or her collection. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually deconstruct each outfit and try to appreciate the detail and craftsmanship of every single piece.

Advertising Campaigns

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame of frequent flyers points.

The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short-lived due to factors such as being ineffective or market conditions and / or competition in the marketplace and marketing mix.

Fashion Industry Interact with Social Media

Nowadays social media are the easiest and fastest, and the most explosive way to transmit and receive information. Thus they have an immense influence on people, through which brands and organizations are having instantaneous reach with the public.

Public Relations is the practice of managing the flow of information between an individual or an organizations and the public. These websites and fashion blogs, not only stand as a free online marketing platforms for the luxury brands and designers, but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this influence to reach new customers and generate real, honest communication. This study focuses on how current developments of social media contribute to the growth of relationship between the brands and the general public in the fashion industry.

Interaction between designers and their consumers has transformed the way an industry work by incorporating suggested feedback into the creative process of fashion. Traditionally, the fashion industry has had an exclusivity that enabled their products to be created behind closed doors and then embedded into the society during the start of each season. Through the incorporation of social media tactics within the public relations profession, consumer visibility into the industry has facilitated a new strategy for designers to remain ahead of the trend.

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